About Latin America

Latin America is often the last trading post for all but the largest multinationals, and even some of those don’t manage to enter the market. With a population of 569 million people over 21 countries and 10 dependent territories, it has a greater population than both the USA and the European Union.

Entering Latin American markets presents obstacles, but with a purchasing power parity of nearly US$6 trillion, they are obstacles that are worth overcoming.

Your brand in safe hands

Sabores Nuevos is expert in the importation, naturalization and commercialization of overseas brands. Our strength is our knowledge of our markets and our rigorous analysis of territories prior to launch.

As a brand owner you will have spent time and money on building your brand’s identity, unlike many of our peers, you will not see your brand misused on our website or promotional literature. Your brand will only appear where it was meant to appear, on your packaging.

We have the local knowledge and distribution framework to get your products in front of the right people.

Where are we?

Our company, Sabores Nuevos Ltda. is registered in Bogotá, Colombia. Bogotá is Latin America’s 5th largest population centre. Colombia is widely considered to be the gateway to Latin America due to its central location, proximity to major US cities, excellent aviation links to the USA and Europe and its having both Pacific and Atlantic coasts.

We also have secondary activities in Chile and Peru and tertiary interests in the rest of Latin America.

Doing business the way you want to do business

Sabores Nuevos is a Colombian company with European ideals. Choosing us as your Latin American partner means you do not have to overcome cultural differences in addition to the efforts involved in entering a new market.

Consultancy

We will act in any Latin American territory to undertake competitor analysis including price comparisons, economic analysis, clarification of market entry requirements, political and security considerations and an analysis of the retail and wholesale landscapes. Please contact us is you wish to speak to us about consultancy.

Requirements

It is in no small measure, our pride in our portfolio and the excellent brands that we represent that helps us make a success of your products in Latin America. If you have designs on the Latin American & if you fit the following profile then you should be talking to us

• Excellent products
• Proven quality record and documented procedures
• The ability to support an overseas market with continued supply
• Sustainable and ethical production methods